Greenmonkey Organic Baby Food Essay Example for Free

verduremonkey Organic sis Food Essay understate Christchurch, bran-new Zealand was the home town of 100% organic baby food company, Green potter. Founded by sisters, Lizzie Dyer and Charlotte Rebbeck in 2002 (Green potter Ltd, 2013). The two sisters set out to create 100% organic baby food that was trackable and sourced from only certified New Zealand producers. No other baby food manufacturer within the New Zealand market could claim these same principles, creating a unique opportunity for Green putter (Bradley, 2011). Mission.Green pixie uphold a strong mission, to see a sustainable way of producing their products without harm to the environment, but overly to take the most of what the New Zealand pristine environment has to ply (Green Monkey Ltd, 2013). Allowing the customer to trace where the products in general come from is key to Green Monkeys mission statement. Value Proposition Green Monkeys value proposition is to offer information about each part of the sold product, allowing customers from around the world to see what is in the product. crack a product that is affordable and of a spirited standard for small children is one of Green Monkeys installation principles. Size Five employees make up the vital role of managing, marketing and maintaining the highest quality Green Monkey products. Production of Green Monkey is out sourced to a factory in Christchurch, New Zealand, due to high demand. Type of products Green Monkeys product range covers products such as growing up milk powder, bone marrow and non-meat baby food pouches ( appendix 1). All of the products offered by Green Monkey are 100% Organic with no additives. Target customers.The target customers that Green Monkey focus on are in a niche market where parents are concerned about what is in their babies foods. Green Monkey uphold top customer relations to ensure the security within the niche market. Segmentation Base As Green Monkey cannot compete on price alone, their demogr aphic has adapted to high to middle income families in Australia, China, Dubai and New Zealand (South, 2012). Green Monkey follow a differentiation focused strategy as they are in a niche market. According to VALS psychographics research innovators are more like to purchase organic foods (Strategic headache Insights, 2009-2012).Appendices Appendix 1 Example of Green Monkey products Sourced from business. newzealand. com http//business. newzealand. com/vBY4ddA/media/1185202/GreenMonkey_Event. jpg ?Reference List Bradley, S. (2011). Green Monkey Organic Baby Foods Happy Planet Happy Monkeys. Retrieved April 7, 2013. from Bord Bia Irish Food Board http//www. bordbia. ie/industryservices/brandforum/CaseStudies/Green%20Monkey%20Organic%20Baby%20Foods. pdf South, G. (2012). Small Business Making it in China Green Monkey. The New Zealand Herald, online 28th September.Retrieved from http//www. nzherald. co. nz/business/news/article. cfm? c_id=3objectid=10837054 Ecofind. co. nz (2013). Gre en Monkey organic baby food ecofind. co. nz. online Retrieved from http//www. ecofind. co. nz/food-drink/green-monkey-organic-baby-food/ Greenmonkey. co. nz (2002). Green Monkey Organics born naturally. online Retrieved from http//www. greenmonkey. co. nz/ Strategic Business Insights. (2009-2012). Sample demographic and behaviours. Retrieved April 7th, 2013. from Strategic Business Insights http//www. strategicbusinessinsights. com/vals.